The ask: Alaska Airlines came to us for a bold new content strategy to stand out and build brand awarness in a highly competitve TikTok world.
What we did:
We paired millennial earnestness and Gen Z’s unhinged humor to create a “Alaskaverse” full of reoccurring characters brought to life through puppetry and animation. Laski, your new best friend, was the star of the show. The results were big and splashy, driving viewership and engagement numbers like Alaska had never seen.
I was able to flex my puppet & animation passion on this project, creating all puppets and 2-D characters.
I also has the pleasure of voicing Laski 💁🏻♀️