The ✨Alaskaverse✨
Senior Art Director, 2022
Alaska Airlines partnered with us to develop a distinct social identity capable of standing out in an increasingly crowded TikTok landscape. We created the “Alaskaverse”, a character-driven content ecosystem blending puppetry, animation, absurdist humor, and recurring mascot storytelling to transform the brand into an entertainment-first social presence.
At the center was Laski, a chaotic but lovable mascot character designed to build emotional affinity and recognizable platform identity across campaigns.
Creative Direction & Worldbuilding
- Developed recurring mascot systems and character storytelling frameworks
- Created puppets, animated assets, and 2D character designs for social content
- Led art direction across production, animation, and campaign development
- Voiced our main character, Laski 😛