The One Place You Go To Go Places ✈️
Led Expedia’s social creative across TikTok, Instagram, Facebook, X, and Threads during a high-volume seasonal content initiative focused on travel escapism, platform-native storytelling, and culturally relevant social behavior. The work balanced speed, consistency, and performance while establishing a more emotionally resonant and internet-fluent brand voice.
Leadership & Creative Direction
- Led creative direction across organic and paid social campaigns
- Partnered closely with strategy and analytics to evolve platform voice and performance
- Oversaw shoots, creative development, and day-to-day content output
- Balanced speed, consistency, and craft across a high-volume social ecosystem