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Making Ads That Behave Like Memes ↴

 Associate Creative Director, 2024-2026  

Since the end of 2024 I have led creative direction for Tinder’s paid social user acquisition, developing high-volume creative designed to perform at scale while remaining culturally relevant. The work balances clarity, entertainment, and brand consistency across platforms.

Creative Direction & Leadership
  • Oversee production of a high-volume of assets 
  • Led multiple performance-driven creative iterations
  • Balanced optimization with strong creative standards
  • Strengthened collaboration across creative, strategy, and media
  • As a hands-on lead, I am always making (I made all of these statics)